AI can generate content in seconds. Turning that content into results usually takes much longer.
That gap between creation and execution is where most CMS setups struggle. AIRA in Xperience by Kentico is designed to close it by embedding agentic AI directly into the platform marketers use every day.
What is AIRA in the context of a modern website?
Instead of acting as a standalone assistant, it operates inside the CMS and understands your content model, marketing data, and workflows.
For teams running complex, content-heavy websites, this means support that is contextual and actionable, not generic.
Agentic AI vs generative AI. A practical difference
Generative AI focuses on outputs. You ask for text or ideas and receive a response. It is helpful, but it remains detached from the system that runs your website.
Agentic AI focuses on outcomes. It works across content, data, and processes, supporting real tasks from start to finish. In Xperience by Kentico, AIRA is a set of specialized agents that collaborate within the platform rather than outside it.
How marketers can use AIRA in daily website management
The real value of AIRA becomes visible in everyday work. Instead of replacing marketing teams, it removes friction from tasks that usually require time, coordination, or developer support.
Typical use cases include:
- reviewing existing pages and suggesting concrete content improvements based on goals and performance
- helping prepare landing pages by proposing structure, copy, and calls to action aligned with campaign intent
- supporting campaign setup by connecting content, personalization rules, and channels in one flow
- analyzing website content and indicating gaps or inconsistencies across sections or markets
- assisting with content updates without requiring manual changes or technical intervention
All of this happens directly in the CMS environment, where marketers already work.
Why Xperience by Kentico stands apart from traditional CMS platforms
Traditional CMS platforms can be extended with AI tools, but those tools rarely understand the full context. AIRA is native to Xperience by Kentico, which means it works with real content, real data, and real user journeys.
This reduces dependence on developers for routine changes and allows marketing teams to move faster while maintaining consistency and quality across the site.
Business benefits beyond faster content creation
From a business perspective, agentic AI shortens time-to-market and reduces operational costs. Teams make better use of existing platforms, developers focus on high-value work, and websites evolve continuously rather than undergo costly redesign cycles.
As the most experienced Kentico partner in Poland and this part of Europe, we help organizations rebuild and modernize their websites with Xperience by Kentico. The result is a CMS that marketers can operate independently, supported by AI designed for real business and marketing needs.
Get to know AIRA AI in your Kentico DXP. Help your marketing team streamline tasks. Schedule a call for a quick overview.
